Short Form T&CS

1. Validity of Participation
   1. Any person over the age of 18 who is resident in the United Kingdom may take part in this Promotion, excluding employees of the Promoter and companies involved and their immediate relatives, agents, third parties, or anyone professionally connected with the Promotion.
   2. Opening date for participation in the Promotion as described on the Promotion land page, accessed by scanning the promotion QR Code at CHL venues, is from 00:01 on 01/04/2025. Entries received after the closing date of 23:59 at 30/04/2025. will not be considered.
2. Participation and Notificationn
   1. To participate in the Promotion, scan the QR code in participating venues or navigate to [shakeitup2.eljimador.com] play the el Jimador 'Shake it Up' Game (the “Game”) fill out the form with their name, date of birth, e-mail address and agree to the terms and conditions and privacy notice and submit. Maximum one entry per person and one win per person.
   2. Instant prize winners will be notified on completion of the Game and are required to enter their personal details in order to receive their instant win prize. Winners will receive their prize within 48 business hours of notification of their win via their email address provided.
   3. Drinks vouchers can only be redeemed in participating CHL venues towards an el Jimador Margarita. Venues have the right to refuse vouchers for any reason. Maximum one drink voucher per person throughout the Promotion.
   4. All winners are final and no correspondence will be entered into.
   5. The Promoter is not responsible for submissions that have not been transmitted, whether due to delay, destruction or technical reasons. Proof of submission is not proof of receipt by the Promoter.
3. Prizes
   1. The prize[s] for this Promotion include:
      1. Foresters
         1 x £600 travel voucher (customer prize)
         1 x £100 bar tab for Foresters (customer prize)
      2. Tiles
         1 x £600 travel voucher (customer prize)
         1 x £100 bar tab for Tiles (customer prize)
   2. The prizes are as stated and are not transferable. Payment of the equivalent value of the prize in cash is not valid.
4. Ownership of Promotion entries and intellectual property rights
   1. All Promotion entries and any accompanying material submitted to the Promoter will become the property of the Promoter on receipt and will not be returned.
   2. Entrants agree that by submitting their Promotion entry and any accompanying material, that they agree:
      1. that all intellectual property rights associated with the Promotion, including the brands associated with the Promotion, are owned by Promoter and/or the Promoter Affiliated Parties, and entrants have no right to use any intellectual property associated with the Promotion except in connection with the Promotion entry and accompany material;
      2. to assign to the Promoter any and all intellectual property rights associated with the Promotion entry and accompanying materials, with full title guarantee, such that Promoter has the full and exclusive right to use, reproduce, or publish such Promotion entry and accompanying materials; and
      3. to waive all moral rights in and to their Promotion entry and accompanying materials otherwise arising in connection with your entry to which entrants may now or at any time in the future be entitled under copyright, right of publicity, right of privacy, and other intellectual property laws applicable in the jurisdiction in which the Promotion occurs.
   3. Entrants agree that the Promoter may, but is not required to, make their entry available on its website shakeitup.eljimador.com and any other media, whether now known or invented in the future, and in connection with any publicity of the Promotion. Entrants agree to grant the Promoter a non-exclusive, worldwide, irrevocable license, for the full period of any intellectual property rights in the Promotion entry and any accompanying materials, to use, display, publish, transmit, copy, edit, alter, store, re-format and sub-licence the Promotion entry and any accompanying materials for such purposes. Entrants agree that, by submitting their Promotion entry, they waive any and all claims against Promoter or the Promoter Affiliated Parties for right of publicity or right of privacy relating to Promoter's public reference or publication of the name or other identifying information of an Entrant.
5. Limitations
   1. The Promoter reserves the right to modify or cancel this Promotion in the event of any unforeseen circumstances outside the Promoter's reasonable control. In addition, the Promoter reserves the right to offer an alternative, materially equivalent prize if the trip does not take place for reasons beyond the control of the Promoter.
   2. Save for any liability incurred by the participant that cannot be limited by law, the Promoter shall not be liable for any personal injury, death or expense incurred by the entrant in their participation in this Promotion and any prize which may result in their participation in this Promotion.
   3. The Promoter accepts no responsibility for entries not received or for undelivered or delayed entries, which were unable to be delivered or received for any reason beyond its control.
   4. The prize is as stated and is not transferable, no cash alternative is available.
6. Consent and Data Protection
   1. By participating in the Promotion, each winner acknowledges and consents that his / her name and image may be used in reasonable future publicity for marketing or promotional purposes without additional compensation.
   2. Unless an entrant has indicated that he/she would like to receive communications from the Promoter in the future, his/her personal data will only be held for the purpose of administering the promotion and will not be retained once the prize draw has been concluded and each winner has received their prize.
   3. The entrant acknowledges that Brown-Forman Corporation (BROWN-FORMAN) and other companies within the BROWN-FORMAN group (details of which are available on request) or BROWN-FORMAN's agents, partners or licensees, will handle their personal information, in accordance with the BROWN-FORMAN privacy policy https://legal.brown-forman.com/privacy-policy/english, for legitimate business purposes such as to provide them with personalized services and content, to analyze and consider ways of improving our services and products, and to respond to their requests. The entrants personal information may be transferred to any country where BROWN-FORMAN group companies or our service providers have facilities and personal information will be retained as permitted by applicable law. If in the future, the entrant does not wish to receive further communications from the BROWN-FORMAN group and would prefer to be removed from its database, or if the entrant wishes to make corrections to their details or change how you receive communications from us, please write to: privacy@b-f.com
7. Further points
   1. Entrants are deemed to have read, understood and consented to these Terms and Conditions of participation by participating in the Promotion.
   2. The Promotion and these Terms and Conditions are governed by the law of England and the courts of England have exclusive jurisdiction.

Promoter: Brown-Forman, 45 Mortimer Street, London, W1W 8HJ.